One Size Fits All
It was last week when this year’s JMA Executive Board of Governors and Board of Governors had a meeting at Wendy’s. We were thinking about how to remind old members that we are still accepting membership renewals and at the same time, to encourage students to become new members. Ate Grace told Zid to post announcements on the JMA Facebook page. And then Mina remarked that having a Facebook page or an SNS account for that matter is really very useful for quick information dissemination.
And that’s where I got the idea for this week’s post.
The use of new social media, social networking sites, and the internet is not just limited to big companies. Just about anybody can have their own niche on the net.
Student organizations in particular have taken advantage of the fact that today’s generation of students are perpetually connected to the internet. It has become really easy to make announcements on having general assemblies or promotions for upcoming activities and events or to share information with their members over the web.
Let me give some examples.
JMAUPM posted several announcements for membership renewals and applications on Facebook. The collaterals included the procedures and requirements for the membership process. Old members were tagged in the membership renewals post and potential applicants were tagged in the membership applications post.
OrComSoc put up collaterals announcing upcoming activities and events. A post inviting students to have their pictures taken at the Sorci Age by Wacoal photo booth is shown below.
UP AdHere had a totally online membership renewal process last summer. AdHere members didn’t have to worry anymore about getting forms and submitting them to the execom when classes started. The organization also encouraged their creative teams to put up online portfolios to showcase all their ads for the accounts they have handled.
These organizations also have their Yahoo Groups where they can share files and also post messages. Classes have also taken advantage of this web service. Lectures, presentations, and readings from their professors and even from their classmates can be uploaded on the group so that the students can conveniently access them.
I remember when our batch held the OrCom 25th Anniversary Conference. As part of the Marketing and Publicity Committee, I was one of the administrators for the OrCom Conference page on Facebook. I posted the digital copies of our marketing collaterals and tagged not only my batchmates but also 1st, 2nd, and 4th year OrCom majors. Ate Grace and I also used the Events feature on Facebook to invite everyone to the Conference. Even our friends from other courses were invited. It’s a useful feature that provides an RSVP function to the one invited. It also serves as a reminder to those who have accepted the invitation.
Student organizations can also use e-mail blasts for information directed solely at their members. Not to mention that it’s also a convenient way to send files and other messages between individual members, teams, or sub-committees.
Aside from all these, these social networking sites and other forms of social media provides an avenue for feedback. Members and even non-members can comment and give their insights and opinions on the organization’s activities. The organization can use the feedback to improve their efforts and create more activities that address the needs of their members and the student community as a whole.
The best thing is that having pages on social networking sites free of charge. Student organizations who have limited finances will have no worry about paying for a domain. They can have full online presence just from having pages on Facebook, Twitter, Tumblr, WordPress, Multiply, and other sites.
So it’s not just the big companies and businesses that can have advantage of the internet. Even student organizations, however small they are, can too. More often than not, these organizations are the ones who know the full potential of the internet.